With copious experiences diagnosing enterprises at her past jobs, Elsie is well-versed with many brand stories, especially those in her beloved fashion industry. Intriguingly, what got her talking today turn out to be two other buzzwords with which she has become fascinated for over the past ten years – innovation and social impact.

“Why start a company? To research. To make an impact. Not to fish in troubled waters. Making a profit is important; rushing it is uncalled for.” With a chuckle, biostatistics expert Prof Benny Zee underlines his rationale as an academic entrepreneur.

Headquartered in the Netherlands, WeTransfer is a well-known company offering file transfer services. As many as a billion files are reportedly transferred among 195 countries or regions via their platform. This June, the company announced its status as a certified B Corp.