With copious experiences diagnosing enterprises at her past jobs, Elsie is well-versed with many brand stories, especially those in her beloved fashion industry. Intriguingly, what got her talking today turn out to be two other buzzwords with which she has become fascinated for over the past ten years – innovation and social impact.

We should have the right to shape the city that shapes us. The built environment affects people’s senses of place and well-being. Building neighbourhoods with natural features through collaborative placemaking boost people’s sense of belonging and multifaceted well-being – quintessential qualities for sustainable cities and communities.

In an interview, David Kelley emphasised that design thinking is all about “empathy. Really try to understand what they really value.” Steered by such humanistic spirit, IDEO came to be a world-famous design and innovation consultancy – despite David not starting off with a design background.

Long before the mainland government rolled out relevant policies, Perkins Ho has launched his own travel-tech businesses two times. The practical experience proved invaluable to his current role at CUHK – facilitating scholars to engage in entrepreneurial and social innovative endeavours.