With copious experiences diagnosing enterprises at her past jobs, Elsie is well-versed with many brand stories, especially those in her beloved fashion industry. Intriguingly, what got her talking today turn out to be two other buzzwords with which she has become fascinated for over the past ten years – innovation and social impact.
A challenging issue calls for a novel solution! STAR serves children with ASDs and their parents through personalised programmes based on social robots, who are determined to help these kids better communicate.
"Oftentimes in life, simply making a choice is not as straightforward as it seems." Referring to the indecision plaguing the eponymous hero of her favourite play, Hamlet, she likens his struggles to the confusion met by many deaf individuals including their parents. To communicate or not to communicate with sign language, that is the question.
Born and bred in Hong Kong, Catherine - incumbent Associate Professor of the Department of Educational Psychology at CUHK - first stumbled upon the subject of psychology in secondary school, and she was outright enchanted.
Prof Fanny Cheung barely took her seat when she started “protesting”; apparently too many interviewers were fixated merely on her early community work in women’s development. A trace of a smile on her lips, the petite professor slowly unravelled to us tales of her “extra-curricular activities”.
In 2015, Prof Winnie Mak (Department of Psychology) set up StoryTaler with her then-student Amanda Li, who is now a clinical psychologist. The platform advocates anti-discrimination and mental health awareness through storytelling, which has captured immense attention on social media with its refreshing illustrations and down-to-earth messages.
We are given two ears but only one mouth for a reason. Listening is a forgotten art that underpins healthy communication and relationships. StoryTaler wants to tell a story about mental health, anyone cares to listen?