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With copious experiences diagnosing enterprises at her past jobs, Elsie is well-versed with many brand stories, especially those in her beloved fashion industry. Intriguingly, what got her talking today turn out to be two other buzzwords with which she has become fascinated for over the past ten years – innovation and social impact...

Prof Fanny Cheung barely took her seat when she started “protesting”; apparently too many interviewers were fixated merely on her early community work in women’s development. A trace of a smile on her lips, the petite professor slowly unravelled to us tales of her “extra-curricular activities”...