We incubate cross-disciplinary ideas from academia to generate multi-dimensional impact in society.
CUHK enables and equips you to draw on your passion and expertise for the benefit of the wider community.
While SoCUBE focuses on facilitating scholars, our partners in CUHK contribute to programmes that complete our social innovation ecosystem.
With copious experiences diagnosing enterprises at her past jobs, Elsie is well-versed with many brand stories, especially those in her beloved fashion industry. Intriguingly, what got her talking today turn out to be two other buzzwords with which she has become fascinated for over the past ten years – innovation and social impact.
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